The idea for a high-powered task force to address bureaucracy in business-government dealings was first introduced in the Prime Minister’s annual speech to the Civil Service on 11 January 2007. It was recognised that a concerted cross-ministerial initiative was needed to effect greater improvement in the way government regulates businesses. To be truly relevant, it was also essential to have active participation by the private sector.

On 7th February 2007, the Special Task Force to Facilitate Business or PEMUDAH (taken from the task force’s Malay name ‘Pasukan Petugas Khas Pemudahcara Perniagaan’) was established. Reporting directly to the Prime Minister, the team comprises 23 highly respected individuals from both the private and public sectors. Previously, it was co-chaired by YBhg. Tan Sri Dr. Ali Hamsa, the Chief Secretary to the Government of Malaysia and YBhg. Dato’ Saw Choo Boon, President of Federation of Malaysian Manufacturers (FMM).

Terms of Reference:

  • To review existing regulations (regulatory policy and delivery) in terms of processes, procedures, legislation and human resource and to propose new policies for improvements;
  • To benchmark best practices to improve the ease of doing business;
  • To enhance collaboration among public and private sector agencies to improve Malaysia’s competitiveness; and
  • To take appropriate action to address issues in line with the National Agenda and Good Regulatory Practice (GRP).

Vision and Values

To achieve a globally benchmarked, customer-centric, innovative, entrepreneurial and proactive public and private sector delivery service in support of a vibrant, resilient and competitive economy and society, driven by the following:

  • A sense of urgency
  • Proactive public-private sector collaboration
  • Facilitation, not hampering
  • No more regulation than necessary
  • Zero tolerance for corruption