Productivity movement campaign was conducted through various media channels using an integrated communication strategy based on 5 basic principles of productivity; progeny, intellect, resources, life and way of life.

The Sejahtera Productivity Culture Index baseline study was conducted by evaluating the 5 basic principles of productivity culture and measuring the effectiveness of communication channels for the 2019 national productivity campaign.

Attachment: Baseline Study Sejahtera Productivity Culture Index 2019