PSPN 2025 Strategic Outlook and Transformation Initiatives
The session was attended by the PSPN Governing Committee, comprising representatives from both the public and private sectors. It was chaired by PSPN Champion, Ts. Ir. Choo Kok Beng, and co-chaired by Mr. See Chee Kong, Senior Director of the Services Sector and Development Division (SSDD), Ministry of Investment, Trade and Industry (MITI). The meeting was marked by strategic discussions and important plans focused on enhancing the productivity and competitiveness of Malaysia’s professional services sector in 2025.
This productive session centered on key initiatives designed to accelerate the growth and productivity of Malaysia’s service sector. A prominent highlight was the proposal to establish a comprehensive legal directory to support market development and capacity building for legal professionals nationwide. This initiative aims to improve access to legal expertise, streamline service delivery, and foster a more efficient and robust marketplace.
Committee members further emphasized the critical role of collaboration by proposing the formation of a consortium dedicated to elevating Malaysia’s legal sector and boosting its global competitiveness. Such partnerships are essential to creating synergies, driving innovation, and raising industry standards, ultimately enhancing overall productivity within the sector.
Demonstrating a strong commitment to empower micro, small, and medium enterprises (MSMEs), discussions also focused on establishing expert groups to reinforce MSMEs’ credibility and facilitate their expansion both domestically and internationally. By enhancing their capabilities and access to expert resources, MSMEs can significantly improve their expansion both domestically and internationally.
Another major focus was the development of a repository of professional service experts, utilizing official data sources to build a reliable and comprehensive database that will support businesses and government entities in making informed decisions. This initiative complements efforts to document Malaysia’s key service export sectors—including halal food services and syariah-compliant financial services—highlighting the nation’s unique competitive advantages and productivity strengths in these growing industries.
The concept of professionals operating collectively rather than individually was explored as a strategic approach to fostering a more resilient and collaborative service ecosystem. This model is expected to enhance service delivery efficiency, promote knowledge sharing, and open new opportunities for productivity gains.
Additional initiatives discussed included strategies to strengthen Malaysia’s brand and entrepreneurial ecosystem through bilateral agreements aimed at expanding production capacity and investment cooperation. Alongside this, a promising proposal advocating tax incentives for service exports is underway, which, if approved, would provide a significant boost to the productivity and expansion of Malaysia’s service industries.
Inspired by the success of the Malaysian International Halal Showcase (MIHAS), the committee is developing a concept to integrate the promotion of services and product sales, enabling more effective market expansion.
Finally, attention was given to the IKN project, with a detailed proposal being prepared for submission to MITI. This project is anticipated to unlock significant opportunities for growth, productivity improvements, and investment.
The discussions today reaffirmed the shared commitment of MPC and PSPN to strengthen Malaysia’s service sector, enhance productivity, empower MSMEs, and position the nation as a highly competitive player in the global marketplace.
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Sesi semakan ini bertujuan meneliti semula proses kajian Bioequivalence (BE) yang dilaksanakan oleh Bahagian Regulatori Farmasi Negara (NPRA) khusus untuk produk generik, termasuk generik pertama di Malaysia. Hasil semakan ini telah mengenal pasti beberapa ruang penambahbaikan dalam aspek kecekapan pemprosesan permohonan serta pematuhan terhadap keperluan regulatori semasa, yang akan dijadikan asas kepada cadangan pelaksanaan penambahbaikan proses BE.
Sesi Sidang Media Pelaksanaan Projek Rintis Reformasi Urusan Pendaftaran Perniagaan di Sibu, Sarawak
Outcome utama daripada projek ini adalah untuk memudahkan urusan pendaftaran perniagaan yang akan membantu mengembangkan ekonomi tempatan melalui penyertaan lebih ramai usahawan terutamanya daripada kalangan PKS. Secara keseluruhannya, projek ini dijangka meningkatkan kecekapan kerajaan, mewujudkan lebih banyak peluang pekerjaan, dan menyumbang kepada pertumbuhan ekonomi negeri Sarawak. #SKOProduktif #MemacuProduktivitiNegara #EODB
Tarikh: 22 Julai 2025, Selasa Masa: 10.00 pagi Platform: Microsoft Teams Perbincangan strategik antara RFBPN dan Bumiputera Retailers Organization (BRO) diadakan bagi meneroka kerjasama dalam memperkasakan usahawan peruncitan dan F&B Bumiputera melalui penerapan teknologi digital, khususnya Kecerdasan Buatan (AI). Fokus utama adalah memanfaatkan AI sebagai pemacu transformasi perniagaan yang mampan dan berdaya saing. Beberapa cabaran utama yang dikenal pasti termasuk kekangan dalam adaptasi teknologi digital, persaingan dalam pasaran atas talian, serta kesukaran usahawan mempromosikan produk dan berinteraksi secara efektif dengan pelanggan melalui platform digital. Sebagai langkah susulan, RFBPN akan melaksanakan program Retail Artificial Intelligence Smart Evolution (RAISE) yang dirangka khusus untuk membantu usahawan meningkatkan kecekapan operasi dan strategi pemasaran digital. Program ini merangkumi pendedahan, latihan, dan bimbingan praktikal, serta pemantauan keberkesanan pelaksanaannya dalam perniagaan peserta.
A coordination meeting was held to prepare for the SME AI Fest 2025, scheduled for 6 August 2025 at MPC. The session focused on coordinating key aspects of the event, including program flow, guest experience, venue arrangements, and overall logistics. As part of the planning, specific responsibilities were noted to be further refined in the upcoming site visit. The team also agreed to maintain close coordination through internal communication channels to finalise outstanding matters and resolve any logistical challenges prior to the event day. The outcome of the meeting was clearer alignment among team members on key event tasks, enhanced coordination, and a renewed commitment to deliver a professional and high-quality event that supports SME development through digital and AI adoption.
Sesi bimbingan bersama Majlis Perbandaran Kota Bharu Bandar Raya Islam (MPKB-BRI) kali ini memberi fokus kepada analisis terhadap prestasi semasa dan juga ‘deep dive’ isu/permasalahan bagi projek mempercepat proses pengeluaran lesen perniagaan. Berdasarkan pemetaan proses, beberapa ‘pain points’ serta punca berlaku isu/permasalahan telah dikenalpasti. Terdapat ruang-ruang penambahbaikan yang harus diberi perhatian bagi mengurangkan birokrasi seterusnya meningkatkan kecekapan proses pengeluaran lesen perniagaan di MPKB-BRI. Sebagai outcome, beberapa cadangan awal langkah penambahbaikan/penyelesaian masalah telah dibincangkan namun perlu diteliti lebih lanjut. Reformasi Kerenah Birokrasi (RKB) ialah usaha meningkatkan kecekapan, ketelusan, dan keberkesanan pentadbiran melalui semakan semula peraturan, bagi meningkatkan mutu perkhidmatan awam ke arah melonjakkan produktiviti dan kesejahteraan rakyat.
AI Productivity Proof-of-Concept (POC) : AI Dashboard Development Session, held on 21–22 July 2025 brought together nine selected automotive companies to explore the use of artificial intelligence in boosting productivity. Organised by the Automotive Productivity Nexus (AutoPN), the two-day workshop focused on the practical applications of AI in enhancing productivity, with a strong emphasis on data analytics for prudent decision-making. Key topics covered included manufacturing data utilisation, AI-powered productivity tracking, the use of ChatGPT and Google digital tools, as well as dashboard development using Looker Studio. Participants actively collaborated on mini projects and presented AI-driven solutions tailored to the specific needs and challenges of their respective operations. A special Commitment Ceremony was held on first day to recognise the involvement of these nine companies, with plaque presentations by YBhg. Datuk Zahid Ismail, Director General of MPC. The event was also attended representatives from Perodua and AutoPN’s NGC member. This session marks a significant step in integrating AI tools into manufacturing environments — a critical move towards enhancing sectoral productivity.
Program Peningkatan Kecekapan Syarikat Melalui Inisiatif AI Productivity in Context - AI for Service Innovation telah berjaya meningkatkan kecekapan dan daya saing syarikat dengan penggunaan AI tools seperti Claude, Replit, Perplexity dan NotebookLM. Program ini menyasarkan penyelesaian terhadap pelbagai isu operasi termasuk proses dokumentasi yang perlahan, penghantaran maklumat yang lambat kepada pelanggan, dan kebergantungan kepada kerja manual yang tinggi. Penerapan teknologi AI dalam operasi ini membolehkan syarikat mengoptimumkan proses harian dan membuat keputusan yang lebih pantas serta tepat. Antara kejayaan program ini termasuk pembangunan dashboard masa nyata untuk memantau kerja penyelenggaraan, yang mempercepatkan penghantaran maklumat dan mengurangkan kesilapan manual, dengan anggaran penjimatan kos operasi mencecah RM60,000 setahun. Satu lagi projek melibatkan sistem pemantauan dokumentasi QC secara masa nyata dengan amaran automatik dan penjejakan prestasi yang menjimatkan lebih RM140,000 setahun. Selain itu, automasi pendapatan maklumat daripada lukisan dan dokumen berjaya mempercepatkan proses pencarian informasi teknikal, mengurangkan kebergantungan kepada tenaga pakar, serta mempertingkat kecekapan dokumentasi dan proposal — menjimatkan sehingga RM75,000 setahun melalui penjimatan masa dan peningkatan produktiviti.
Sesi perbincangan yang bersifat konstruktif telah diadakan bersama Pharmaceutical Association of Malaysia (PhAMA) bagi mengenal pasti peluang penambahbaikan dalam meningkatkan kecekapan proses pendaftaran produk farmaseutikal bagi kategori produk inovatif seperti Biologik dan New Chemical Entity (NCE). Perbincangan ini diperkukuh dengan analisis perbandingan tempoh dan proses pendaftaran antara Malaysia dan negara jiran seperti Singapura, Indonesia dan Thailand, yang memberikan gambaran jelas mengenai potensi penambahbaikan terhadap prosedur sedia ada. Antara aspek yang diberi penekanan termasuklah penerapan digitalisasi, penyediaan senarai semak yang lebih terperinci, serta pelaksanaan penilaian yang lebih telus oleh pihak NPRA. Penekanan ini bertujuan melengkapi sistem regulatori sedia ada melalui penambahbaikan dari segi kejelasan dan kecekapan, di samping menggalakkan inovasi serta mempercepatkan akses kepada produk farmaseutikal penting. Dialog berterusan antara pihak berkepentingan merupakan elemen utama dalam memastikan ekosistem pendaftaran kekal responsif dan berpandangan ke hadapan. Kehadiran Wakil Industri: 1) Pharmaceutical Association of Malaysia (PhAMA) 2) Novartis Pharmaceuticals 3) AstraZeneca Sdn. Bhd. 4) Pfizer (Malaysia) Sdn. Bhd. 5) Zuellig Pharma Sdn. Bhd. 6) Perbadanan Produktiviti Malaysia (MPC)
